Sales & Marketing · CV Template
Marketing Manager CV Template & Example
A marketing manager CV lives and dies by metrics. Hiring managers want to see pipeline, revenue, and growth you drove, plus the channels and tools you own. Make the numbers the loudest part of the page.
Marketing Manager CV professional summary example
Open with two or three lines covering what you do, how long you have done it, and one measurable result.
Data-driven marketing manager with 7 years scaling B2B and B2C campaigns. Grew inbound leads 140% year over year and cut blended CAC by 30% through channel optimization.
Core skills for a Marketing Manager CV
The skills worth naming in your skills section. Different from the ATS keywords below, which are the terms a parser scans for.
- Campaign strategy
- SEO / SEM
- Marketing automation
- Analytics (GA4)
- Content & brand
- Budget ownership
How to write a standout Marketing Manager CV
Three things hiring managers and applicant tracking systems look for — get these right and you clear the first screen.
Make growth metrics the headline of each bullet
Lead with the result: leads, revenue, CAC, ROAS, conversion rate, growth percentage. Marketing hiring is almost entirely about demonstrated impact on a funnel.
Name your channels and martech stack
List the channels you own (SEO, paid social, email, content) and tools (HubSpot, GA4, Salesforce). These are common ATS filters and signal hands-on capability.
Show budget responsibility
Stating the budget you managed signals seniority. 'Managed a £500K annual paid budget' separates managers from coordinators.
ATS keywords for Marketing Manager CVs
Applicant tracking systems scan for role-specific terms before a human reads your CV. Weave the ones that genuinely apply to you into your summary, skills, and bullets.
Marketing Manager CV bullet point examples
Achievement-led bullets that show impact with numbers — concrete beats vague. Adapt them to your own results.
- Grew inbound leads 140% year over year by rebuilding the content and SEO strategy around buyer-intent keywords.
- Reduced blended customer acquisition cost by 30% through channel reallocation and landing-page testing.
- Owned a £500K annual paid budget across Google, Meta, and LinkedIn, hitting a 4.2x return on ad spend.
Frequently asked questions
Common questions about writing a Marketing Manager CV.
What metrics should a marketing manager CV include?
Include funnel and growth metrics such as lead growth, revenue influenced, customer acquisition cost, return on ad spend, and conversion rates, tied to specific campaigns.
Which marketing tools should I list?
List the channels you run and the martech you use, such as HubSpot, Google Analytics, Salesforce, and ad platforms, focusing on those named in the job posting.
How do I show seniority as a marketing manager?
Show the budget and team you managed, the scope of channels you owned, and strategic decisions you led, not just execution tasks.
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