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Sales Manager CV Template & Example
A sales manager CV has to prove two things: you hit revenue targets and you build teams that do too. Hiring leaders look for quota attainment, pipeline discipline, and the growth you drove across reps.
How to write a standout Sales Manager CV
Three things hiring managers and applicant tracking systems look for — get these right and you clear the first screen.
Lead with revenue and quota
Open with the number: 'Grew revenue from £4M to £7.2M.' Quota attainment is the first thing a VP of Sales reads.
Show how you build sellers
Coaching ramp time, rep promotions, and team quota attainment prove you scale performance, not just close deals yourself.
Name your CRM and methodology
Salesforce, HubSpot, MEDDIC, or Challenger signal pipeline discipline and fit the ATS keyword scan.
ATS keywords for Sales Manager CVs
Applicant tracking systems scan for role-specific terms before a human reads your CV. Weave the ones that genuinely apply to you into your summary, skills, and bullets.
Sales Manager CV bullet point examples
Achievement-led bullets that show impact with numbers — the format that gets interviews. Adapt them to your own results.
- Grew regional revenue from £4M to £7.2M in two years, leading a 10-rep team to 118% of annual quota.
- Reduced new-rep ramp time from 6 months to 3.5 by building a structured coaching and onboarding program.
- Improved forecast accuracy to within 4% by enforcing disciplined Salesforce pipeline hygiene.
Frequently asked questions
Common questions about writing a Sales Manager CV.
What should a sales manager CV include?
Revenue growth, team quota attainment, pipeline and forecasting metrics, coaching results, your CRM, and the sales methodology you run.
How do I show leadership as a sales manager?
Quantify team size, quota attainment across reps, ramp-time improvements, and promotions you developed, not just your personal sales.
Should I list my CRM and methodology?
Yes. Salesforce, HubSpot, MEDDIC, or Challenger are common ATS keywords and prove you run a disciplined sales process.
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